Abstract: we often hear a word called "pain points", which is related to the interests of the face skin, and every company and every single person has the people’s psychological pain of cutting one’s body haze, always go, more prone to concern for action, enterprises should seize the opportunity to voice?
outside the 818 burst table, into the building to more than and 300, the office open four purifiers PM2.5 actually have 120! "A yellow warning of heavy pollution in Beijing last week for a week in the air, one morning last week, pregnant female colleagues wearing masks scarf armed, handheld micro air detector pacing into the office, took 7 months pregnant screamed and said.
office immediately attracted a commotion, colleagues vying onlookers, detector impressively showed red digital dazzling, two lines of tears looking out the window, CCTV big pants opposite vanishes.
8 Sunday, Beijing finally ushered in the first blue sky in 2017, in the past two months, Beijing has suffered heavy air pollution for the 7 time. In this round of haze in the last week, the public’s attention, reaching the highest peak, the haze has become a phenomenon topic maxed WeChat circle of friends, with 500 thousand haze on the topic a day on micro-blog, Baidu has more than 200 thousand people every day in search of "haze", know there are more than 5 thousand and 800 of the causes and control of the haze of in-depth discussions, unprecedented attention heat.
in the face of public interests, the correct position of corporate sound
we often hear a word called "pain points", which is related to the interests of the face skin, and every company and every single person has the people’s psychological pain of cutting one’s body haze, always go, more prone to concern and action, enterprises should seize the opportunity to voice should not answer? Yes, how sound is correct posture
week in the so-called grab hot consumption haze of enterprise marketing, including promotional posters, blunt transferred over scripts, even forwarded some unconfirmed information, or alarmist rhetoric, even some companies took the opportunity to discredit "friends" products, and hope to achieve the purpose of marketing products
to analyze, when the circle of friends in the dissemination of haze topic, the expression of emotions including anger and protest, Tucao, agree with sharing, the spread of suppression and negative emotions are biased, but at the same time to solve the problem of demand is the most urgent. For example, what time it can hold haze nonsense, no flicker for fun? Statue on the action plan? Reliable haze protection method and product recommendation, the solution affected by the haze of work, life and consumption, health and other related, such as travel, or even tell me what time the wind to.
so, in the face of haze and the public interest is closely related to social topics, enterprises should consider the people’s lives, work