Micro blog marketing after 90 college students what is the impact

How

90 students cognition of micro-blog marketing? Micro-blog marketing information and what impact on their cognitive? 90 students of micro-blog marketing attitude? Micro-blog marketing influence on consumer behavior of college students after 90? 90 students two transmission of micro-blog marketing information and multiple communication and so on?. Through data analysis, we found some phenomena and laws.

 

since the advent of micro-blog, the industry has emerged a new professional term, that is, social marketing". The first two years, the discussion on micro-blog marketing or micro-blog advertising overwhelming, but with the emergence of WeChat and the emergence of a variety of WeChat marketing forms, so that people’s attention away from micro-blog.

A great impact on micro-blog

by WeChat is a fact, however, micro-blog after several years of accumulation, formed by the micro-blog marketing mode gradually mature and stable, many personal or business use of micro-blog marketing means more and more skilled. When all eyes are on WeChat and WeChat launched a new marketing circle of friends advertising plan, when most of the discussion on WeChat marketing mode much appreciated when we ask: micro-blog marketing

effect how?

, according to the latest report from the Communication University of China School of advertising and the National Institute of advertising, the media ·, consumer 2014 Chinese college students report, currently, there are about 71.1% of college students use micro-blog. According to the 2013 Sina micro-blog Data Center released a report, the Sina micro-blog platform student users on the micro-blog platform active degree is high, the average age is 20.84 years old, young students have become the main force in the development and application of new media.

so many Internet products are trying to understand and study the behavior of 90, but also the trend of the times. Because the future of the Internet is indeed the main force of this part of the group.

so, micro-blog marketing is what kind of impact on this part of the group, what would happen? So, with many questions, around the micro-blog marketing, the author further study of 90 people, and lead students to small range at the end of this year to the survey data of 90 students using micro-blog. At the same time also made a lot of interviews. The survey focused on several key issues:

How

90 students cognition of micro-blog marketing? Micro-blog marketing information and what impact on their cognitive? 90 students of micro-blog marketing attitude? Micro-blog marketing influence on consumer behavior of college students after 90? 90 students two transmission of micro-blog marketing information and multiple communication and so on?. Through data analysis, we found some phenomena and laws.

a, micro-blog open frequency is higher, but the frequency of sharing content may not be high

the survey interviewed respondents

Leave a Reply

Your email address will not be published. Required fields are marked *