marketing industry fought for many years in Pinxuan copy often asked "good uncle, the reason I understand, but just do not know how to operate". If you head or a paste that is not understand. Yiyanbuge will open the brain hole thinking on Streaking, that still too young to have routines to open the brain hole is creative.
brand is the soul of the enterprise, and the most direct way to express the brand than advertising slogan. Simple and exquisite, catchy and become a necessary condition is conform to no conventional pattern of top fashion advertisements.
chip · Heath once said, let your brand more color copy must be concise, long will only make customers lose interest, strong brand impression formation is only between words, good copywriting. The same applies to advertising language.
fought for so many years in the marketing industry, printing copy often asked "good uncle, the reason I understand, but just do not know how to operate". I want to say that if you head or a paste that would not understand. Yiyanbuge will open the brain hole thinking on Streaking, that still too young to have routines to open the brain hole is creative.
Taiwan every year there will be an annual list of popular advertising language, in which the status of the golden sentence is very important. In recent years some of the best tertiary Gold Award winning advertising language sentence classification and analysis, and provide some common examples to deepen understanding, to help you learn some routine goods Xuan in advertising copy, let you reach a winning creation "".
type: homophonic rhyme
case: a bottle of dirty when million MO Kai (detergent 3M magic Livan
good uncle Kan:
is a common advertisement homophonic form, using the "sound" and "word", to express. The ad quoted idioms and its connotation, while the "dirty" generation "husband" rhyme, showing excellent product decontamination capability. The product is another advertisement is also the use of homophonic, expression effect is also very interesting: "he what scale, a bottle is enough". In addition to recommend a homonym of "copy tool dog", easy to use.
God cat, bought (Tmall)
called the day India to help you Canon India! (Canon
fell in love with reading and reading (Kindle e-book reader)
The more simple the
is not simple (Yue’s mineral water)
type two: single word repetition
case: don’t let go until the dream hand (Pinus thunbergii SARS)