China buy navigation website user stickiness significantly higher than the group buying site

iResearch consulting iUserTracker continuous monitoring data show that China’s leading buy navigation website user size, there is a certain gap compared to the leading group buying site, but users access viscosity significantly higher than the latter. In order to buy a leading domestic navigation site, buy site: for example, buy navigation site per capita monthly visits to the number of days per capita monthly visits two indicators are higher than the same period of the site. IResearch analysis, the reason for this phenomenon is that buy navigation website to buy more information, more convenient for users to choose, but also to buy a website forum to provide users with the exchange experience, share the experience of the place. Overall, group purchase site navigation is of important value for the group purchase website development, on the one hand to show brand help leading group purchase website, collect user feedback information, on the other hand help after entering the group purchase website to import user traffic.

user size: more than the leading group buying site, buy navigation website user size there is a certain gap

iResearch consulting iUserTracker continuous monitoring data show that China’s current mainstream buy navigation website access to the user scale, compared with the leading group buying site there is a gap. Take a leading domestic buy navigation website, leading group buying site as an example. 2010 6-8 months, both of the monthly access users are gradually growing. By August, the size of the Group buy navigation site users 1 million 752 thousand, while the leading group of users to buy the same site size of 13 million 810 thousand people. IResearch analysis, buy navigation website and the leading group of users to visit the site to achieve a certain size of the gap, and the establishment of the navigation site late, not directly related to the group buying activities.

 

user stickiness: buy navigation site user access frequency, significantly higher than the group buying site

iResearch consulting iUserTracker continuous monitoring data show that the viscosity of the site to buy navigation users significantly higher than the same period of the site. Still a leading domestic buy navigation site, the leading group buying site as an example. IResearch consulting monitoring data show that both the number of visits per capita per day of the site, or the site’s per capita monthly visits, 2010 6-8 months, the level of the Group buy navigation sites are higher than the same period of the site. August 2010, the purchase of the navigation site per capita monthly visits to the number of days per capita monthly visits were 4.3 days and 5.1 times, while a leading domestic group buying sites were for 3.7 days and 4.3 times. IResearch analysis, buy navigation website information rich, social service is the main reason for its high user stickiness.

 

iResearch: buy navigation website to buy site has important value

iResearch believes that the user base to buy navigation site, although there is a certain gap compared to the leading group buying site, but buy navigation website for the site is still important to buy site. For the leading group buying site, buy >

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