days ago, the national consumer rights unit 20, including Beijing, Tianjin, Shanghai, Chongqing, Dalian, Xiamen, Qingdao, Shenzhen, Shenyang, Harbin, Nanjing, Changchun, Hangzhou, Ji’nan, Wuhan, Guangzhou, Chengdu, Xi’an, Kunming and other 19 City Association (Council, Consumer Protection Committee) and Chinese consumer news that lasted a month on the Internet to carry out "skin care products consumer behavior survey Award" activities, including the 26 Shenzhen City Council, 20 units jointly issued the "survey of consumer behavior" skin care products. The report shows that the current popular in the circle of friends of WeChat skin care products sales recommendation, nearly 7 of users do not trust, only less than 1 of users will buy through a circle of friends.
only 3.75% months consumption over one thousand yuan
beauty of the hearts of all people have to spend money to give beauty points, consumers are willing to try. According to the results of the survey, they believe that at the age of 18 to 40 year old consumers of skincare products, the high degree of concern, the real fight "Yan" moment, choose a suitable for your skin care products will be in the "color" of the road and I wish you a helping hand. But they prefer what the price of the skin care products? Statistics show that 46.96% of consumers buy skin care products the average monthly expenditure of 100 yuan to 500 yuan, 38.19% of the average monthly consumer spending 100 yuan in 11.10%, the average monthly consumer spending in 500 yuan to 1000 yuan, only 3.75% of the monthly consumer spending in more than 1000 yuan. As can be seen from the data, the monthly consumption of more than 500 yuan in skin care products accounted for only about 14.85% of consumers, which shows that consumers demand for mid-range cosmetics occupy the mainstream market demand.
7 into the view that tariff reduction has little effect on
June 1st, China reduced the import tariff rate of skin care products as high as 60%, but 59.97% of consumers do not know the tariff can save much money for himself, and another 70.95% of consumers said tariffs on their choice of skin care products have little effect, this shows that consumers for skin care products price sensitivity is reduced.
less than 40% men choose special skin care products
for a long time, skin care products are considered to be women’s exclusive. With the popularization and maintenance of consciousness, more and more men began to pay attention to the "face" project, but the survey results show that the male skin care market has not yet appeared "popular trend", only 35.65% of men used for men skin care products, 86.15% of consumers believe that men’s skin care products varieties are to be further enriched. Because of this, men’s skin care market has great potential for development, the skin care industry can also further plough. More than a trusted friend recommended to buy cosmetics should be said that the current consumer access to skin care products more and more channels, including the Internet, newspapers and counter propaganda, etc.. The survey results show that 53.30% and 41.68% of consumers are through television advertising and other recommendations for skin care products