BAT layout pharmaceutical electricity supplier want to move prescription drugs this big cake

Ali, Jingdong, Baidu, BAT represents the strongest force in the Internet is quietly layout pharmaceutical electricity supplier, they want to move is prescription drugs this huge cake. Buy medicine subsidies, if the model can be popularized, will bring about a fundamental solution type blow to the hospital control drug market. BAT involvement, will face the hospital and vertical electric double check.

 

from the beginning of last year, the pharmaceutical industry crazy pass the net sales of prescription drugs will be officially open. Although the State Food and drug administration has not yet been announced, but the pharmaceutical business platform has been prepared to meet the challenge, and even in the website backstage early entry of prescription drug information, in order to prepare, because once the floodgates, the wolf is coming. Ali, Jingdong, Baidu, BAT represents the strongest force in the Internet is quietly layout pharmaceutical electricity supplier, they want to move is prescription drugs this huge cake.

Internet to buy drugs can be returned to the current subsidy

"a single drug subsidy 20 yuan!" this is the beginning of last November Ali health slogan, the main push electronic prescription platform, with App similar – principle taxi users will hospital prescription upload pictures after the release, the nearby pharmacy will grab a single quotation and delivery or from mentioning each the transaction by Ali cashback subsidies from 5 to 20 yuan.

From Ali

health released information, the platform has been in Shijiazhuang, Hangzhou, Chongqing and other three pilot city, Shanghai, then in Beijing, Guangdong, Hebei, Inner Mongolia and other provinces and cities in more than 10 registered users online, to achieve by the end of 500 thousand.

Ali this drug subsidy model, is currently the most radical of all pharmaceutical electricity supplier and a pioneer. If the model can be popularized, will bring about a fundamental solution type blow to the hospital control drug market. It is reported that in the pilot areas, hospitals and doctors to "buy medicine subsidy" mode is very inconsistent, and even the doctor suggested that patients, "if you go online to buy medicine, if buy fake, I don’t care", and in order to advise patients to pay relatively expensive drugs in the hospital. A medical system, said that although the impact is not large, but this is a piece of cake for hospitals and doctors, who can not afford to hurt.

for consumers, one of the most direct impact, with the further release of medical information, prescription drug class will be more with the price of the same product: pharmaceutical companies, pharmaceutical companies with the previous monopoly restrictions on the supply area, category, price of prescription drugs in various regions are not the same. But in the future the same types and composition of drug prices will tend to be the same, only the differences of pharmaceutical price according to the brand advantage.

at the same time, BAT also plans to use such as Harbin Pharmaceutical Group pharmaceutical companies directly into the business platform, the move effectively exclude consumers on the Internet to buy fake worry.

Jingdong began O2O layout

"now each family has entered thousands of Prescriptions"

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