Buy boss for the first time to achieve full year earnings

introduction: in this regard, Wang Xingyi said, he said, "the group purchase is still in the rapid expansion phase, industry profit is still with the industry competition pattern, in" before BAT "has not yet been fully into use to maintain rapid growth, is still the most important thing".


buy boss for the first time to achieve full year earnings

has been recognized as "burn money" industry group purchase, the label is torn off. U.S. mission network CEO Wang Xing said yesterday, the U.S. group net turnover this year is expected to reach 16 billion yuan, will be the first to achieve full year earnings. U.S. mission network to achieve the annual profit, largely reflects the group based services to the line under the huge development of the service industry, but the annual profit can be sustained remains to be seen. In the industry view, the group purchase industry has been BAT (Baidu, look at fiercely as a tiger does, Ali, Tencent) is a real threat and worry gangster group purchase.

industry as a whole to pick up

in November last year, the U.S. mission network began a single monthly profit, the fourth quarter of this year to achieve quarterly earnings. This year, in addition to a few months, other times to achieve a monthly profit." In Wang seems to achieve annual profit is mainly due to buy the industry to pick up and marketing costs accounted for a decline in revenue".

according to the group 800 data, in 2012 the average monthly user of less than 40 million, as of November 2013, the user has risen to 60 million 215 thousand, an increase of 69.1%. Turnover reached 3 billion 790 million yuan, an increase of 102.7%.

stand in the industry perspective, the United States Mission network is not the only beneficiary of this favorable factor. Wo Wo Group official told the Beijing Daily reporter, from the beginning of December last year, Wo Wo Group has been consistently profitable". Although Wang said the U.S. group net profit scale is just profit, but lashou senior adviser to Beijing Daily reporter Si Xinying said, "this is a positive for the group purchase industry, handle network is very optimistic about the future".

profit or scale?

800 group analyst fan Kang said, "for in the first camp group purchase website, should be more willing to profitability, profitability and further expand the scale of hovering between this need to choose between profitability and scale expansion". O2O analyst Huang Yuanpu believes that in order to achieve profitability, the U.S. mission network to a certain extent, also made sacrifices". Last year, the U.S. mission network has said that this year the target sales of 18 billion 800 million yuan, but this year’s total turnover is estimated at only $16 billion.

Analysis of

from North commercial institute show that in order to ensure profitability, group purchase enterprises are no longer blind expansion, but a rational focus on profit.

Group purchase navigation site 800

according to the latest data show that in November the domestic group purchase turnover of 3 billion 790 million yuan, the turnover of the U.S. mission network, public comment, Wo Wo Group was 1 billion 728 million yuan, >

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