recently, the world’s largest Chinese wiki – Interactive Encyclopedia (www.hudong.com) sponsored by the HDwiki station system’s Encyclopedia, whip Niu Shi Co HDwiki, grassroots network encyclopedia website lecture series fifth period ended, the seminar invited 078 games president Populus as speakers, and nearly 2000 small owners "how to profit through advertising and other topics discussed.
according to the guest introduction, mainly Internet advertising model for CPM (thousand shows cost), CPC (pay per click), CPS (cost per salse) and CPA (cost per action) and other types, each mode has its own characteristics. For example, CPM advertising according to the number that are advertising pricing, pricing ideas source origin pricing ideas and traditional advertising in the. CPC advertising, advertisers only pay for the behavior of the user clicks on the ad, and no longer pay for the number of display ads, GoogleAdSense, Baidu theme promotion, etc.. CPS ads are common Taobao, where customers, excellence and other types of e-commerce sales rebate advertising.
said the choice of the Populus, advertising, must according to the type of site to select the appropriate. For example, a car site, select the insurance category CPA advertising, revenue will be very high. And a women’s Web site, choose dating category, women’s e-commerce consumer advertising, the effect will be good. Settlement, the general alliance has a daily settlement, settlement, monthly settlement. Monthly settlement is basically the strength of the union dry. Some of the smaller leagues are days or weeks. GoogleAdSense is full of 100 U.S. dollars, a monthly settlement. Baidu full 100 yuan monthly settlement. Finally, he stressed the impact of the entire site’s advertising layout on the site’s revenue.
guests after the lecture on the topic of their own concern with guests and actively discuss the atmosphere of the lecture is very warm.
Interactive Encyclopedia HDwiki relevant responsible person said, in order to provide better services to HDwiki users, and promote the development of the small and medium-sized encyclopedia website, we started HDwiki series of lectures, each lecture will focus on "Encyclopedia of station operating profit and encyclopedic product, technology and other topics to share with HDwiki users and wiki enthusiasts. "The HDwiki lecture series has successfully held five, combining each issue and hotspot nowadays and events, focus on the analysis of various problems in the Wikipedia website development process, by the principal of the welcome, forming a good reputation, and the number of each lecture ginseng was double the upward trend."
, the official also said that the talks will continue, and invite more experts to participate in the Internet industry, the small owners to help answer to problem solving, explored the sustainable development is more suitable for the small owners of the business model.