clothing stores often do some promotional activities, and sometimes the intensity is still great. What is the purpose of the promotion of clothing store? Many operators want to know how to do promotional activities? What are the benefits of doing so? Let’s look at the analysis.
compete for customers, expand the market
products in a strong competitive position in the market, must not have the thoughts of relaxation, bury the hatchet his weapons. Promotional activities will continue. At this time the purpose of marketing has become a competition for customers, expand the market. No matter in the promotion efforts, promotional tools are required to seek new ideas. Strive to eliminate competitors in the shortest possible time. Can not give any breathing machine. In fact, we have some strong brand on the market at this stage is often due to be big with pride to belittle the enemy down opponents.
curb opponents, protect the market
fierce competition in the market to a certain extent, will evolve into the promotion of competition, who’s promotional efforts, the effect is good, who will have a higher market share, who mastered the right to defeat opponents. Therefore, when to engage in promotional activities in the competition, we must not regard as unimportant, there must be targeted to carry out promotional activities. Otherwise, once the passive will be beaten everywhere. I had to operate a breast disease products. The main rival was the Dragon Ru’an tablet. There are a lot of similarities in price, packaging, advertising strategy, promotion, and even channel development model.
new products to attract customers
in the new promotional activities, businesses in order to attract the attention of customers, often carry out promotional activities. Such as: on-site sweepstakes, road show, expert free consultation. In the activities of the hot dance scene Madden entertainment, interspersed with product knowledge quiz activities, have the banners, slogans, air campaign etc.. Generally this kind of promotional activities, the author believes that entertainment should improve activities, attract attention, improve the degree of concern is the primary consideration, followed by moderate prices during activity since none, try some customers for the new purchases by.
reward customers, increase sales
if the product is a small product, or is in a recession and no big promotional costs of investment, we do not engage in promotions, and how to do it. If you do not want to unnatural death of the product, I think the promotional activities are still going on. The aim is to find ways to promote sales. Is to buy gifts, or gifts, cash back, back against the prize will depend on your The Eight Immortals Crossing the Sea recount.
There are many kinds of promotional programs in
clothing store, and different shops have different programs in different periods