Celebrity shop three types of copyright protection Xu Jinglei cross border operation of Han Han

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review: Celebrity open shop absolutely is a big trend this year. Han Han open shop selling books, Xu Jinglei moved to the village from the flowers open store, try to enter the fashion industry, even Hong Huang also began selling his shop in micro-blog. What do you do to open a shop to do business is behind the money, or earn popularity?

celebrity open shop is definitely a major trend this year, although the source of this trend is not from now on, but now showing a blowout. Han Han open shop selling books, Xu Jinglei moved to the village from the flowers open store, try to enter the fashion industry, even Hong Huang also began selling his shop in micro-blog. Dou Wei, Willber Pan, Li Chen, Sheenah these celebrities get together to open up shop. What do you do to open a shop to do business is behind the money, or earn popularity?

Han Han type: maintain copyright interest

focus on their own business, the store as an auxiliary sales channels. The famous "80" writer Han Han opened a bookstore on the Internet by his father for business, store sales of goods in addition to Han Han since his debut book and the magazine, and other works he recommended. As the shop home page said, the biggest selling point is that all the books are genuine, and the most distinctive is the signature of Han Han’s signature.

it is understood that the store has just opened, the day’s orders amounted to five hundred or six hundred books. With the high popularity, Han Han’s online bookstore business more fast. At the beginning, Han Han opened the shop to sell genuine signature books in order to combat the increasingly rampant piracy, handwritten signature to become the best security logo. It is reported that the shop by the Han dad care, the first week of the bookstore opened on the site to break the single brush record, for which Han Han is known as walking in the forefront of the network writer. However, Han Han suffered a sharp personality of customer is also very sharp, many customers have left a spoof of the poor, for all sorts of strange things. Some buyers complain of Han Han signed too well, and the reason given was jealous of Han Han’s.

In addition, in recent years, people feel more and more silent singer Dou Wei, at the beginning of last year also low-key on the Internet opened a CD shop, the sale of the same is his own work. Store style is simple, although the store does not put much of the goods, but the seller’s cumulative credit reached 4 drill. Like Han Han, Dou Wei such famous shop, sales of completely relying on the boss’s "reputation", to some extent, sell the "boss", rather than the thing itself, because these things can also buy other sales channels, is not the exclusive franchise shop, like Han Han’s signature. Therefore, the guests come to patronize mainly fans, rather than the general consumer. A person in charge of the site, told reporters that such celebrities shop also has a significant function, that is, to maximize the protection of the owner’s personal interests. However, this kind of shop can finally make money, the key depends on the boss’s appeal is how much.

Xu Jinglei type: cross-border expansion of business

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