New York Times transition dilemma excellent media failed business

declined in the print era, "New York Times" is also not spared. Although they have made a series of efforts, such as the revision of the website, but the advertising revenue is still declining. In the digital age, "New York Times" how to do a good job in the media, but also to do a smart businessman?

 

order, desperate transformation of New York Times

The background of

in paper media revenue decline, persistent media people can only hope lies in those reputable newspapers — maybe they can become the mainstay of turning the tide.

but the reality is always too cruel.

into the digital age, the New York Times also fall into the plight of income decline. In 2013, the media’s overall revenue was only half as high as six years ago. So they decided not to go on like this, a pursuit of the media can not look at myself to have what they do.

in early 2014, the New York Times website for seven years since the largest revision. Then they continue to throw out a series of new revenue enhancement programs, such as trying new forms of advertising, promotion of new digital content charging products…… But efforts and efforts are often not proportional to the results, from the latest quarterly earnings report, there are some positive trend, but the overall effect is still not obvious.

recently released earnings, New York Times second quarter revenue of $389 million, down 1%, operating profit of $55 million 700 thousand, down by 21%. The reason is still the old problem: the decline in advertising revenue too fast, subscription revenue growth can not make up for the gap. In the quarter, New York Times advertising Revenue $156 million, down 4.1%, subscription Revenue $210 million, an increase of 1.4%.

 

one, the New York Times is expected to increase the income of four programs

1 native ad

after the beginning of the revision, New York Times for the first time in the home page launched a native ad. These ads are very similar to the daily news releases, but they are actually provided by the sponsor, so they can be regarded as paid articles.

when the original ads appear on the home page, there will be a prominent logo to explain. For example, there will be a blue border around the title, in front of a disclaimer, suggesting that such articles are paid by other companies to buy and publish".

2.Times Premier: advanced content payment service

this is a new content payment service launched in April this year. User oriented group is a greater demand for the depth of the New York Times reader. Priced at $45 per month (4 weeks).

services include:

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